Growth Metrics Explained

Growth Metrics Explained

Whether you call them OKRs, KPIs, rocks or something else… you need to know if you are on track to hit them so your company gets the growth it expects.

As a fractional CMO, it is critical to integrate marketing data into one dashboard where all stakeholders can see what is going right — and going wrong — right away. Many of the stats below are leading indicators of what will eventually happen over the course of a month or quarter in attracting new customers and retaining existing ones. Keeping a close eye on them gives more time to make pivots and changes that generate more revenue at lower cost.

Below are the critical B2B growth metrics that help your company assess performance, identify areas for optimization and make data-driven decisions that drive straight to rapid growth. 

Whether you call them OKRs, KPIs, rocks or something else… you need to know if you are on track to hit them so your company gets the growth it expects.

As a fractional CMO, it is critical to integrate marketing data into one dashboard where all stakeholders can see what is going right — and going wrong — right away. Many of the stats below are leading indicators of what will eventually happen over the course of a month or quarter in attracting new customers and retaining existing ones. Keeping a close eye on them gives more time to make pivots and changes that generate more revenue at lower cost.

Below are the critical B2B growth metrics that help your company assess performance, identify areas for optimization and make data-driven decisions that drive straight to rapid growth.